I have seen much debate over this topic, and I am surprised at some of the answers that people come up with. The correct answer in almost all cases of blogging, is to monetize your blog the day you set it up. I've seen way too many people argue that your blog should not be monetized until you have a strong readership following and a good amount of organic traffic flowing to your website. This answer is absolutely ridiculous, and I'm going to explain to you a few reasons why.
The easiest way to explain why you should instantly monetize your blog as soon as you start it is to argue against waiting until you have subscribing readers and are receiving steady organic traffic from search engines. For this example I'm going to use nice, round numbers, so let's say you heard to wait to monetize your blog until you have 500 subscribers, or followers to your blog, or 10,000 page views from search engine traffic a month. As I said in my post about blogging everyday, the more content you have, the more pages of your blog are indexed, and the more search engine traffic you will get. So when you are first starting out, you may not have hundreds of pages indexed, and you might be receiving very little search engine traffic. It will naturally take time for your traffic to go up, and let's say for this example it takes you one year from the day you started to hit 10,000 page views a month.
Google Adsense pays both by click, and per thousand views, so if you do have any Adsense ads on your page before you hit your goal, you're still missing out on views that Adsense is going to pay you for! Not only that, but Google does a great job of making their Adsense ads relevant to what that viewer has recently been searching for (if you don't believe me, what are the Adsense ads on this page about? Most likely something related to your interests or that you have recently been searching for), so many times the ads will help your reader find more information about what they came to your blog for. The very first month I signed up for Adsense, my account had accumulated just a few cents short of $30, and that was by a brand new blog, with no paid promotion tactics at all. It was purely self-promotion by sharing links on social network platforms, interacting with other bloggers, and talking to people in my related niche on forums and message boards. Had I taken it seriously at the time, I'm positive I could have doubled that figure my second month, and kept it steadily growing from then on.
A common misconception is that the ads will only bother your audience, and make it look like you are only trying to use your blog as a source of income. But that is far from the truth, they landed on your page someway or another for a reason, because they were looking for information that you had. That should always be the main reason for blogging, to share your knowledge and experience with other, and to help inform others. Remember, Google does a very good job at making their ads relevant to your viewers, they have to if they want to keep making money from them as well.
If you keep to these standards, you will do just fine in the blogging world. True, it is a very slow start and sometimes hard to keep persistence, but it will pay off eventually, and once you see your traffic stream steadily going up and up month by month, that will be what keeps you going and becoming a successful blogger.
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